MICE Middle East Websites

Smart your event Needs

Entreps, International Council of Entrepreneurs, has awarded people, companies and institutions of the fourth edition of the Global Entreps Awards. In the category of Sustainable Tourism, the prize has been won due to the implementation of technological solutions that allow the promotion and positioning of destinations delocalised, and with it the distribution of wealth that accompanies the generation of economic activity.

It is a result of the creation of new digital tools that enable the commercialisation of services and resources that speed up the times and shorten the contracting procedures.
The above-mentioned institution has awarded our company ROOTS MICE PLATFORM
ROOTS, digital platform for the commercialization of resources and promotion of destinations in the business tourism sector, events and meetings, has managed to launch a digital system that brings supply and demand closer, but also offers visibility and promotion options for destinations that, due to their budget or little experience in the sales channel, fail to insert their capabilities into the market and thus reduce their chances of capturing events. In addition, digitalization allows for the minimization of costs, and thus offers options for visibility and promotion segmented to the universe of actors in this field of tourism.
The sector of Meetings, Incentives, Conventions and Events, known as MICE (acronym in English of these sectors), moves in the world more than 850 billion euros (data WTO 2016), and is one of the sectors of tourism with the greatest impact economic leaves in the places of celebration. On the other hand, it is a traditional, physical marketing sector. digitalisation has also reached this area of business. And ROOTS is positioned as one of the best and most ambitious solutions to develop this digitalization.
ROOTS has been endorsed, recognised and supported by institutions such as Extremadura Avante, Telefónica Open Future, or Conector Bankia. This award comes to give a new accolade and serves as a recognition of the work developed.
ROOTS currently has more than 3,000 suppliers around the world, of which most are in Spain. We also have a portfolio of around 30,000 event organisers around the world, and we are official collaborators of the main international trade shows of the sector.
Many of the most important national and international tourism companies have already opted for ROOTS; and now with the creation of the new promotion and positioning tool for destinations, we take a step further in the intention to include in the digital market all the options so that the organisers of events, meetings and incentives find an agile, intuitive and simple channel.
Many of the ROOTS solutions are also free through Freemium services for companies and destinations. What makes the option for the placing on the market of resources and services for events even more attractive.
We want to thank all those who have supported this exciting project from the beginning, companies, institutions and investors without whom we would not be able to move forward every day in this exciting path.

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