GO NATIVE, the UK based serviced apartment company, has chosen ATM 2012 as the launchpad for its new flagship London property - 208 Sussex Gardens, London W2 - due to open for its first guests in May 2012. The 63 apartments - comprising studios, one bed and two bedroom suites - all have the highest specification kitchens and bathrooms and are available for rentals from one night to three months.

With a traditional Victorian London exterior, in total contrast to a contemporary new interior, the apartments are ideally located at Lancaster Gate, close to the tranquillity of Kensington Palace Gardens and Hyde Park, gentile Notting Hill and the hustle and bustle of busy Oxford Street and the Edgware Road.

The six-floor building has been completely refurbished to an exceptionally high standard with each of the floors reflecting different themes, tones and styles.  The apartments, serviced by three lifts, provide the very best of contemporary living whilst retaining many original Victorian features; the most striking being two sweeping original staircases at each end of the building with refurbished cast iron floral posts and mahogany wood balustrades.

Commenting on the new property and the importance of the Gulf market, Ben Harper Go Native\'s sales and marketing director said: \"We have chosen ATM to launch our London flagship serviced apartment property as we recognise the need for travellers from the Gulf to stay in London apartments that are centrally located, provide a luxurious home from home environment and most importantly, deliver value for money.

\"208 Sussex Gardens is an ideal option for travellers looking for their own city bolthole in a prime London location. We are able to offer the luxury and warmth of a top capital city hotel, but with the flexibility of making the most of all London has to offer at a price that is significantly lower than hotel rates.

\"With a network of over 25,000 serviced apartments around the world - over 14,000 in the UK - clients from the Gulf can be confident that the Go Native brand offers the widest range of apartments for travellers who value quality, privacy and independence.\" 

For further information on 208 Sussex Gardens and to book accommodation at the special introductory rate, email enquiries@gonative.com; phone +44 (0)845 601 2028 or visit www.gonative.com.

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